We brought the cookout to the set for this brand shoot for hair oil company, Amelia Co.! The client wanted to mix in comfortable shots of herself, along with scenes of Black men just..,being themselves. To do this we played classics like the Cubic Shuffle and Almost Everything by the Temptations to loosen up the first-time models. The result? Comfortable, familial images that could be seen in any Black hair salon.
Creative Direction: Made By The Lab
Creative Director On Set: Mistyre Bonds
Photographer: Ashley Reed