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The One With the BLACK BOY JOY

We brought the cookout to the set for this brand shoot for hair oil company, Amelia Co.! The client wanted to mix in comfortable shots of herself, along with scenes of Black men, just..being themselves. To do this we played classics like the Cuban Shuffle and almost everything by the Temptations to loosen up the first-time models. The result? Comfortable, familial images that can be felt in the final images and seen in any Black hair salon.


Creative Direction: Aesthetex Lab

Creative Director On Set: Mistyre Bonds

Photographer: Ashley Reed

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